We invite publishers, streamers, affiliates and marketing partners to join the SevenPlay affiliate programme. We see this as a genuine partnership: we provide the commercial tools and support, you bring the audience. Together we grow user acquisition across the United Kingdom with clear terms, reliable reporting and straightforward payment handling.
Our affiliate programme is built to reward partners who introduce active players. The goal is to create a long-term, measurable channel that drives sustainable value for both parties. We focus on responsible player acquisition and compliant marketing so partners can promote with confidence in the UK market.
We offer a range of transparent earning models to match different partner needs, including revenue-share, CPA and hybrid options. Payments are processed on an agreed schedule and subject to normal validation checks. Exact plan details are discussed during onboarding so you can pick the option that fits your traffic and audience.
Accurate tracking is essential. We provide a secure partner dashboard with detailed reports on clicks, conversions and player activity. Partners can monitor campaign performance in near real-time and download standard reporting files for reconciliation. All traffic is reviewed against our anti-fraud controls to keep reporting fair for everyone.
Partners receive a full set of marketing materials and technical resources to get started quickly. That includes ready-made creatives, deeplinks to specific pages, attribution tools and implementation guides. You’ll also have direct access to an affiliate manager who can provide tracking advice, creative testing and localisation help for Seven Play promotions.
We aim for steady, long-term relationships. As your performance grows we’ll discuss bespoke deals, exclusive campaigns and priority support. Our approach is collaborative: regular check-ins, clear KPIs and mutual planning to ensure campaigns remain compliant and commercially viable over time.
